Principles of Conscious Capitalism

1) Business has potential for deeper purpose
- false dichotomy: business = greedy, non-profit = caring

2) Business should be viewed as holistically interdependent
- follows from Adam Smith's "harmony of business" (in order for business to flourish employees, suppliers, and consumers must be satisfied)

3) A different philosophy of leadership
- "paradox of profits" -- profits best achieved by not aiming directly for them
- companies that only focus on short-term profitablity destroy themselves by alienating, exploiting, and angering the stakeholders

"Bureaucracy isn't going to solve our problems, but creative entrepreneurs."

- John Mackey, Reason.tv Interview